SEM
SEM:
SEM, or Search Engine Marketing, involves paid advertising on search engines like Google. It drives targeted traffic to your website, boosting visibility and conversions through strategic keyword-based campaigns.
Quality Score:
Focus on improving your Quality Score in Google Ads, which affects ad placement and cost-per-click (CPC).
Bid Strategy:
Choose the right bidding strategy, whether it's manual CPC, automated bidding, or a combination of strategies.
Ad Scheduling:
Use ad scheduling to display ads during the times when your target audience is most active.